About Us


Follow the Bear ® - Lost Child Trail and Lost Child Wristbands- are child safety products for when a child gets lost or separated from their Parent/Guardian, whilst out in public anywhere in the UK and Ireland - In other words, an unfamiliar surrounding for the child.

The Follow the Bear ® - New National Lost Child Safety Scheme launched last year and now our installation teams are busy installing the Follow the Bear ® - Lost Child Trails around various Shopping Centres, Amusement/Theme Parks, Activity Farms, Zoos/Safari Parks, Holiday Parks and Resorts in the UK, Ireland and South Africa.

We have received excellent feedback so far, but we are still very much at the start of our journey and our goal is for all public facilities throughout the UK and Ireland to have our lost child safety scheme installed making their facility a safer place for children to visit.


  • Public facilities have no nationally recognised lost child policy in place.
  • Public facilities have no legal obligation to keep a record of lost children, so they could not tell you how often it occurs in their facility or how long it took to reunite a lost child with their Parent or Guardian.


We can provide the Follow the Bear ® - 'National Lost Child Safety Scheme' to any public facility where a child could potentially get lost or separated from their Parent/Guardian from as little as £2.75 per day. 

So, if a public facility that you regularly visit doesn’t have a Follow the Bear ® - Lost Child Trail installed or have Follow the Bear ® - Lost Child Wristbands available for your child to wear, join forces with your friends and family and insist that they take your child’s safety seriously!